Don't be afraid that you drive people away by offering links on your web site. You either have interesting content on your web site or you have not. People eventually will leave your web site, no matter how interesting your web site is. Even you don't visit your own web site all the time. If you don't have outgoing links or if you hide your links, then you send your visitors back to search engines. If you offer your web site visitors links, you can send leaving visitors to other web sites that can send you their visitors in return. Carefully chosen links to outside resources can improve the experience of visitors who visit your web site.
Outgoing links:
- show your web site visitors that you have confidence in your site
- allow you to direct people to special pages instead of driving them back to search engines
help people to see your site in a larger context - add value to your web site by providing additional resources
- allow you to build business and traffic relationships with other sites
- Himanshu Shekhar
2 comments:
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