Onpage and Offpage factors.

Now that you have an idea of Search Engine Optimization & Onpage and Offpage , let's have a look at the checklist of the various Onpage and Offpage Factors that affect your search engine rankings.

The main offpage optimization factors are:

• Which websites link to you.
• The number of websites linking to you .
• The Google pagerank of the website linking to you.
• The page title of the website linking to you 
• The anchor text used in the link linking to you 
• The number and type of links linking to the website that's linking to you.
• The number of outbound links on the website that is linking to you 
• The total number of links on the website that is linking to you
• Whether or not the websites linking to you are deemed by Google as an authority website. 
• The IP Address of the websites linking to you.
  

Now, lets have a look at the onpage factors :

• page title 
• header tags 
• alt tags 
  meta tags bolding, italicyzing, and underlining 
• placing keyword in the correct position on the page
  

Happy Seoing!!!!!

- Himanshu Shekhar

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Accessibility of your site.

An accessible site is one that ensures delivery of its content successfully as often as possible. The functionality of pages, validity of HTML elements, uptime of the site's server and working status of site coding and components all come under site accessibility. If these features are ignored or faulty, both search engines and users will select other sites to visit.

The following list includes all the factors which affect the accessibility of your site:

• Broken Links : If an HTML link is broken, the contents of the linked-to page may never be found. In addition, some people give a opinion that search engines negatively degrade rankings on sites & pages with many broken links.
• Valid HTML & CSS : Although arguments exist about the necessity for full validation of HTML and CSS in accordance with W3C guidelines, it is generally agreed that code must meet minimum requirements of functionality and successful display so that your site may be spidered and cached properly by the search engines.
• Functionality of Forms and Applications : If select boxes, javascript or other input-required elements block content from being reached via direct hyperlinks, search engines may never find them. Keep the data that you want accessible to search engines on pages that can be directly accessed via a link. Similarlily, the successful functionality and implementation of any of these elements is critical to a site's accessibility for visitors. A non-functioning page, form or code element is unlikely to receive much attention from visitors.
• File Size : With the exception of a select few documents that search engine consider to be of exceptional importance, web pages greater than 150K in size are typically not fully cached. This is done to reduce index size, bandwidth and load on the servers, and is important to anyone building pages with exceptionally large amounts of content. So it is highly recommended that you keep the file size under 150K . Smaller file size also means faster download speed for users.
• Downtime & Server Speed : The performance of your site's server may have an adverse impact on search rankings and visitors if downtime and slow transfer speeds are common. Invest in high quality hosting to prevent this issue.

Can SEO companies guarantee high rankings?

Some SEO companies guarantee that they will get you a special search engine position if you let them do the work for you. Actually, this is not possible. No company can
guarantee search engine listings.

If a company makes such promises, take a closer look at the small print. Generally, the catch is often that the company selects the search terms. You'll be listed for obscure search terms that nobody searches for.

If you have a unique company name or a unique product name, it's relatively easy to get high search engine rankings for that term. Before paying a company to get high search engine rankings for you, have a thorough look at the company profile and also check the sites for which they have done optimisation. See whether they appear on the Search Engine Result Pages (SERPs) for the right keywords or not and then take a decision.