Common SEO Terminology (A-F)

A

Anchor text :The visible text for a hyperlink. You should be really careful as to what anchor text appears in links pointing to your web site as it is really important in the process of Search Engine Optimization.

Unique Visitor : A new computer or person connecting to your Website. The number of unique visitors to your page increases the page popularity.

Algorithm : The formula used by Search Engines to determine how any web page will rank in its search results.Understanding a Search Engines algorithm helps you rank better in its search results.

B

Bot : Abbreviation for robot (also called a spider). It refers to software programs that scan the web. The way a Search Engines bot looks at your webpage affects your webpages ranking.

Back Link : Any link on another page that points to the subject page. Also called inbound links or IBLs.The number of IBLs to your page increases its popularity with the Search Engines.

Blind Traffic : Lesser quality traffic to a web site obtained by misleading promotions or by spamming search engines.By identifying the sites from which you can get blind traffic can help you save money spent on misleading promotions.

C

Clustering :Phenomenon in which a Search Engine lists two or more pages of a web site for a search query.More the number of your pages listed for a search query, better your chances for getting clicked.
Cloaking :An unethical SEO practice. It involves a different version of a web page being presented to each search engine spider. Each different version of the web page is optimized for the search engine spider it is presented to (i.e. exploiting its weaknesses).You can be penalized heavily by the search engines for doing it, so don't even try it.

D
Doorway Page :A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Directory :A directory is a web site that contains a categorized listing of links from around the web.Search Engines use information stored in the directories to rate pages.
E

Ethical SEO :It is SEO executed without resorting to underhand or illegal activities that may cause your web site to get blacklisted by the search engines.UnEthical SEOs can get your sites banned from a search engine forever.
F
Filter Words :Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords.Using less of these words in your websites helps increase the keyword density of your original keyword.