Lets Get Started.......

a) Create traffic targeted content

Identify the keywords, i.e., words or phrases using which your potential customers will search the web. After identifying and gathering a set of keywords, categorize them under various themes and write the contents on those themes. Using a Keyword Suggestion tool, you can see how many people search for a certain keyword. Once you get the right keywords, use it appropriately in the page so that the page is appealing to both the visitors and the Search Engines.

HTML tags also play a role in ranking top on search engines. These tags must contain only relevant keywords. Neither fill these tags with keywords that don't appear in the content nor leave them empty.

b) Make your pages Search Engine Ready

Check if your pages are search engine ready, i.e., are they crawl able by search engine spiders.

To make your pages search engine ready:

• Your website content must be readable: Do not make the content clumsy by repeatedly using the keywords.
• Add only relevant keywords: Do not stuff the website content, title tag and meta tags with too many keywords.
• Do not add invisible text: Most of the search engines find them out and ban those sites. (invisible text is the text written over the same background colour as the text.)

c)Submit your site to Search Engines

Now that you have made your site search engine ready, start submitting it to the popular search engines. That way, they know your site exists. But remember that submitting the site to search engines does not mean that your site will be shown on the top of the Search engine result Pages(SERPs), it simply means that the search engine knows that your site exists.

d)Track your performance

Search Engine Optimization is an ongoing process for reasons like, Search Engines changing their algorithm frequently, new sites coming up for the same keywords as yours, your competitor sites optimizing themselves for search engines and so on. Thus, it is important you keep track of where you rank for each of your keywords in the most important search engines and constantly modify the content so that search engines know that your page is active. So regularlt check your sites position on the search engine and always edit or add new contents by researching on a set of new keywords.

- Himanshu Shekhar